Polarn O. Pyret. – Web Launch/SEO
Creative and strategic SEO writing played a key role in Polarn O. Pyret’s relaunch.
Copy for brand, product, and category pages as part of the relaunch of the children’s wear brand Polarn O. Pyret. The work combined brand storytelling with commercial precision, using SEO as a strategic foundation to improve discoverability and drive relevant traffic. Within the first three months after launch, organic traffic increased by 35%, and the brand began ranking for the majority of its priority keywords across search.
2023
Copy, SEO (on-page and link strategy)
