Nufferton – Campaign

Challenge Premium loungewear brand Nufferton wanted to re-launch its striped icons and shift more sales from retail to its own e-commerce platform. Insight In a category shaped by quiet luxury, Nufferton had an opportunity to stand out by leaning into what made the brand instantly recognizable: bold stripes, strong styling and a more fashion-forward approach. Solution We sharpened the digital strategy across social, seeding and newsletter flows, with influencer marketing as a key driver. The campaign focused on profiles with stronger fashion credibility, helping the striped icons feel more editorial, desirable and shareable. Results The campaign drove a 105% increase in online traffic and gained attention from profiles such as Lykke Li, Gabriel Achilleoson and Trine Kjær. During the campaign period, e-commerce gross revenue increased by 135%, making it Nufferton’s strongest commercial period of the year.